comscore New York retailer to sell some of Reyn's line | Honolulu Star-Advertiser

New York retailer to sell some of Reyn’s line


Hawaiian-print sundresses and tailored shirts are among the Reyn Spooner pieces picked for New York-based retailer Opening Ceremony’s summer collection.

The international chain, which has been described as "a high-fashion version of a cultural exchange program," reviewed prints from the Reyn Spooner archives and chose fabrics that resurrected a classic island look, Kirk Hubbard, chief executive officer of Reyn Spooner, said.

"We’ve reintroduced a modern collection that appeals to a different audience but are staying true to our Hawaiian roots," he said.

For more than 50 years, Reyn Spooner has provided understated aloha wear. In 2010 the company expanded its selection to include an updated look for its signature aloha shirts, bottoms, knitwear and swimwear.

The Opening Ceremony collection includes both long- and short-sleeve shirts, men’s shorts, dresses and skirts. Shirts are fitted and have tails meant to be worn out. "OC was a great fit," Hubbard said. "They’ve been a trendsetter this past year. The fashion is more edgy than what you see in Honolulu."

The pieces, priced from $130 to $300, will not be available at local stores, but can be bought at Click on the "New York" tab and search for Reyn Spooner.

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