comscore Volvo signs Lin to promote its cars worldwide | Honolulu Star-Advertiser
Sports | Top News

Volvo signs Lin to promote its cars worldwide

  • ASSOCIATED PRESS
    New York Knicks' Jeremy Lin appears for an availability before the NBA All-Star BBVA Rising Stars Challenge basketball game in Orlando, Fla., on Friday, Feb. 24, 2012. (AP Photo/Chris O'Meara)
[ AD HAS BEEN REMOVED FROM THIS STORY ]

BEIJING >> Emerging NBA star Jeremy Lin has signed a two-year contract with automaker Volvo to promote the company’s cars around the world but especially in Asia.

The Chinese-owned company said in statement Tuesday that Lin will participate in Volvo’s worldwide corporate and marketing activities as a brand ambassador.

Lin was undrafted player and cut by two NBA teams before he shot to stardom with the New York Knicks this season. He’s the NBA’s first American-born player of Chinese or Taiwanese descent.

China is a major market for the NBA. Earlier this month, NBA superstar LeBron James agreed to promote Dunkin’ Donuts and Baskin-Robbins ice cream in Asia.

Volvo made the announcement in New York. It says the first commercials with Lin may appear as early as June.

Comments have been disabled for this story...

Click here to see our full coverage of the coronavirus outbreak. Submit your coronavirus news tip.

Be the first to know
Get web push notifications from Star-Advertiser when the next breaking story happens — it's FREE! You just need a supported web browser.
Subscribe for this feature

Scroll Up