72
ASSOCIATED PRESS
New York Knicks' Jeremy Lin appears for an availability before the NBA All-Star BBVA Rising Stars Challenge basketball game in Orlando, Fla., on Friday, Feb. 24, 2012. (AP Photo/Chris O'Meara)
BEIJING >> Emerging NBA star Jeremy Lin has signed a two-year contract with automaker Volvo to promote the company’s cars around the world but especially in Asia.
The Chinese-owned company said in statement Tuesday that Lin will participate in Volvo’s worldwide corporate and marketing activities as a brand ambassador.
Lin was undrafted player and cut by two NBA teams before he shot to stardom with the New York Knicks this season. He’s the NBA’s first American-born player of Chinese or Taiwanese descent.
China is a major market for the NBA. Earlier this month, NBA superstar LeBron James agreed to promote Dunkin’ Donuts and Baskin-Robbins ice cream in Asia.
Volvo made the announcement in New York. It says the first commercials with Lin may appear as early as June.
