Hawaii-based Jeans Warehouse has opened a new retail concept, called KRAV’N, at Kapolei Shopping Center.

“This new concept focuses in on ‘one-of-a-kind’ shoes and accessories at affordable prices that support the island lifestyle,” says William Estill, Jeans Warehouse CEO, in a statement. “So much fashion is happening in shoes & accessories that we wanted to create an environment dedicated to just that.”

Originally founded in Honolulu in 1978 by Linda Holt, Jeans Warehouse was the first Hawaii value retailer specializing in Juniors sizes, according to a news release.

Since then it has introduced other concepts including Local Fever, Jeans Warehouse Kids, and Jeans Warehouse Plus. Jeans Warehouse is now a 100-percent employee-owned company.

Kapolei Shopping Center is at 590 Farrington Hwy. and is anchored by Safeway and Longs. KRAV’N and its lines of shoes, handbags and accessories, can be found next to Baskin-Robbins and Sushi Bay.