A 66-year-old Canadian man died today after he was pulled from the water off South Maui.

He was the third visitor to die off a South Maui beach since Thursday.

Maui Fire Department spokesman Edward Taomoto said crews responded to a report of an unresponsive man being pulled from the water at Ulua Beach in Wailea at 12:16 p.m. today.

Firefighters found other beachgoers performing CPR on the man and took over life-saving measures, but could not revive the man who died at the scene.

He was from Saskatchewan, Canada and had been scuba diving with a family member, Taomoto said. The man had just exited the water and went back into the ocean to help other family members with their gear when he became unresponsive.

About 6:20 p.m. Saturday, a 67-year-old California man was found unresponsive offshore of Kamaole Beach Park III.

Taomoto said the Castro Valley man was snorkeling with friends about 20 yards offshore when they noticed he wasn’t moving. When they checked on him, they found him face down and unresponsive.

Taomoto said the friends brought the man to shore and administered CPR with the help of others at the beach.

Emergency responders arrived and continued life-saving measures, but he died at the scene.

On Thursday, a 50-year-old Oakland, Calif. man died after he was found unresponsive in knee-deep waters also at Kamaole Beach.

Taomoto said he was snorkeling alone when beachgoers found him unresponsive and floating face down in the water.

Bystanders pulled him to shore and administered CPR until lifeguards, firefighters and paramedics took over. Efforts to resuscitate him were unsuccessful.

Firefighters did not release the identity of the men.