WASHINGTON >> The U.S. Marine Corps is running an ad during Sunday’s Super Bowl for the first time in 30 years, using an online-only spot to target a young, tough, tech-savvy audience for potential recruits who are looking for a challenge.
The high-powered, battle-heavy 30-second ad shows Marines deploying off ships in amphibious vehicles, dropping bombs from aircraft and hurling a shoulder-launched drone into the air.
Maj. Gen. Paul Kennedy heads the Marine Corps Recruiting Command. He says the goal is to reach young men and women who have faced and conquered challenges in their life, probably played combat sports like wrestling or rugby, and have a bit of that fighting spirit.
Network television viewers of the game won’t see the Marine spot. It will air twice over online streaming services.