comscore Marines seek young, tough recruits in Super Bowl ad | Honolulu Star-Advertiser
Top News

Marines seek young, tough recruits in Super Bowl ad

  • ASSOCIATED PRESS

    This image from a video released by the U.S. Marine Corps, that will be shown online only Sunday during the Super Bowl and targeting a young, tough, tech-savvy audience for potential recruits who are looking for a challenge.

WASHINGTON >> The U.S. Marine Corps is running an ad during Sunday’s Super Bowl for the first time in 30 years, using an online-only spot to target a young, tough, tech-savvy audience for potential recruits who are looking for a challenge.

The high-powered, battle-heavy 30-second ad shows Marines deploying off ships in amphibious vehicles, dropping bombs from aircraft and hurling a shoulder-launched drone into the air.

Maj. Gen. Paul Kennedy heads the Marine Corps Recruiting Command. He says the goal is to reach young men and women who have faced and conquered challenges in their life, probably played combat sports like wrestling or rugby, and have a bit of that fighting spirit.

Network television viewers of the game won’t see the Marine spot. It will air twice over online streaming services.

Click here to see our full coverage of the coronavirus outbreak. Submit your coronavirus news tip.

Be the first to know
Get web push notifications from Star-Advertiser when the next breaking story happens — it's FREE! You just need a supported web browser.
Subscribe for this feature
Comments (15)

By participating in online discussions you acknowledge that you have agreed to the Terms of Service. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. If your comments are inappropriate, you may be banned from posting. Report comments if you believe they do not follow our guidelines.

Having trouble with comments? Learn more here.

Scroll Up