comscore Detroit retailer seeks to block Eminem’s clothing trademark | Honolulu Star-Advertiser
News

Detroit retailer seeks to block Eminem’s clothing trademark

  • ASSOCIATED PRESS

    In this 2015 photo, rapper Eminem attends the premiere of “Southpaw” in New York. Detroit-based fashion designer Clement Brown of the Three Thirteen shop is trying to block Eminem’s trademark request for his apparel line, E13. Brown has held a trademark for his Three Thirteen brand since 2010, and the rapper born Marshall Mathers filed his pending request last year.

DETROIT >> Eminem has found himself in an unlikely battle: one over retail, not rap.

Fashion designer Clement Brown of the Three Thirteen shop is trying to block Eminem’s trademark request for his apparel line, E13, the Detroit Free Press reported. Brown has held a trademark for his Three Thirteen brand since 2010, and the rapper born Marshall Mathers filed his pending request last year.

Eminem’s clothing line logo turns the “E” backward so it appears as the number three, creating the visual effect of Detroit’s area code, 313.

Brown said the battle over hometown intellectual property claims isn’t personal and that he respects Eminem “and his position in hip-hop.”

“As culture creators, it’s necessary for us to protect our intellectual property,” said Brown, who sells his own designs at his Three Thirteen store, along with other Detroit brands such as Detroit Hustles Harder and Detroit-vs-Everybody.

“It’s imperative that we have rights when it comes to our ideas,” he said. “It’s imperative that we have ownership of our creations.”

Eminem’s line, which launched two years ago, partners with Michigan-based apparel company, Carhartt. The company’s Detroit store sells E13-branded sweatshirts, hats and other merchandise.

Some of the proceeds from the rappers clothing line have been donated to the Verses Project, a literacy program run by Michigan State University’s Community Music School in Detroit.

Eminem’s attorney, Barbara Friedman, said Eminem will defend his trademark request.

Comments (0)

By participating in online discussions you acknowledge that you have agreed to the Terms of Service. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. If your comments are inappropriate, you may be banned from posting. Report comments if you believe they do not follow our guidelines.

Having trouble with comments? Learn more here.

Click here to see our full coverage of the coronavirus outbreak. Submit your coronavirus news tip.

Be the first to know
Get web push notifications from Star-Advertiser when the next breaking story happens — it's FREE! You just need a supported web browser.
Subscribe for this feature

Scroll Up