Getting to the heart of Seoul
SEOUL, South Korea >> The alphabet had 24 letters, none familiar from my youth. Lunch squirmed on my plate. And an unpredictable enemy waited 35 miles to the north.
Yet Seoul soothed me.
In five January days as a rookie among Seoul’s palaces, parks and marketplaces, I gained 4 pounds despite walking countless miles down alleys full of people that were nonetheless empty of graffiti and litter.
For two of those days, I relied on translator-guides for help. Otherwise I trusted Seoul’s multilingualism, which includes subway signs and museum labels in Korean, English, Japanese and Chinese. That worked fine.
In fact, the hospitality, cosmopolitanism, technological acumen, influential popular culture and relentless tidiness of South Korea’s capital (population about 26 million) felt inviting, humbling and tranquilizing.
Here are a few things a first-timer learns in Seoul:
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IF YOU GO: SEOUL, SOUTH KOREA
Where to stay
>> Hotel 28, 13 Myeong-dong 7-gil, Jung-gu, Seoul. This sleek spot in Myeong-dong has Korean film as its theme. Doubles about $200 a night. Inside is a Din Tai Fung restaurant.
>> TMark Grand Hotel Myeong-dong, 52 Toegye-roe, Jung-gu, Seoul. Popular with tour groups, well-suited for families. Doubles from $114.
>> Lotte City Hotel Myeong-dong, 362 Samil-daero, Jung-gu, Seoul. In business district near Myeong-dong. Two restaurants, one European-style. Lower rates on weekends. Doubles from $150.
>> The Plaza, 119 Sogong-ro, Jung-gu, Seoul. Ideal for well-fixed first-timers in Seoul. Staffers speak lots of English. Five restaurants and bars. Part of Marriott’s Autograph collection. Doubles from $185.
Where to eat
>> Myeong-dong Kyoja, 29 Myeong-dong 10-gil, Jung-gu, Seoul. Noodle house famous for kalguksu, a vegetable broth with noodles, dumplings and meat. Very busy, well-suited to a quick bite. Most noodle dishes $7-$10. There’s a second branch at 8 Myeong-dong 10-gil and another in Itaewon.
>> Very Street Kitchen, 205 Mallijae-ro, Jungnim-dong, Jung-gu, Seoul. Korean fusion cooking for a hip crowd in an old stone building. Good for a romantic dinner. Dinner only. English spoken.
>> Noryangjin Fisheries Wholesale Market, 674, Nodeul-ro, Dongjak-gu, Seoul. Expensive but memorable.
>> Food court, Shinsegae Department Store, 63 Sogong-ro, Jung-gu, Seoul. Five upscale restaurants fill the fifth floor of the store’s main building, with another on the sixth, and about a dozen more casual eateries in the basement of the newer building. I liked Maruteo, which specializes in bulgogi — grilled, marinated beef. Main dishes $12-$18.
To learn more
>> South Korea’s biggest tour operator, Hanatour, (800) 455-8965, offers day trips with English-speaking guides in Seoul and the DMZ, as well as multiday itineraries covering multiple cities.
>> Korea Tourism Organization
>> Seoul Tourism Organization
Start with a palaceOne of the astonishing things about Seoul is that nearly all of it has been built in the last 65 years. South Korea since 1953 has gone from scorched earth to one of the world’s strongest economies, cranking out Samsung and LG phones and Hyundai and Kia cars, along with pop music and TV dramas that entertain millions of people beyond its boundaries.
But the city does have five restored palaces, all traceable to the Joseon Dynasty that ruled Korea from the 1390s to the 1890s.
In those five centuries, the Joseon kings, their civil servants and soldiers created a language, spread Confucian philosophy and built a culture that endured a seven-year Japanese invasion in the 1590s; a Japanese occupation from 1910 to 1945; and the Korean War of 1950-53, which killed at least 2.5 million people (by Encyclopedia Britannica’s estimate) and separated Russian-backed North Korea (officially the Democratic People’s Republic of Korea) from U.S.-backed South Korea (officially the Republic of Korea).
It makes sense to start with a tour of the reconstructed Gyeongbokgung Palace, where the first Joseon king presided. There are stately tiled roofs. Elaborately painted ceilings. Expansive grounds. And if you can be there at 10 a.m. or 2 p.m., you’ll see a ceremonial changing of the guard at the palace’s Gwanghwamun Gate.
Check the mustaches
You’ll know the 20-minute ceremony is starting when you hear the slow beat of a booming bass drum and see sumunjang (guardsmen) in bright colors bearing flags through the Gyeongbokgung courtyard. Notice the scimitars, the spears and the fake mustaches — a clue that these are re-enactors, not soldiers.
The changing of the guard is a tourism-driven tradition because there is no Korean royal family left to protect. Enjoy it and grab a selfie or two with an unsmiling guardsman.
But also remember that South Korea has a very real, very busy military at work along the Demilitarized Zone 35 miles north and beyond.
Maybe one more palace
If it’s Tuesday, Gyeongbokgung Palace is closed. In that case — or if you’re keenly interested in design — head for Changdeokgung Palace.
This palace (closed Mondays) is bigger than Gyeongbokgung, and many of its buildings date to the 17th century.
Its gardens, where the royal family spent idle hours among pavilions, ponds and foliage, have been singled out by UNESCO for their harmonious design, and there is a tour dedicated just to them.
But don’t imagine that this palace has always been placid and happy. If you sign on for a tour of the palace or gardens, ask the guide how Jeongjo of Joseon came to the throne in the 1770s and brace yourself for a tale of palace intrigue and filicide as horrifying as any gothic drama.
Sample Myeong-dong action
This is one of the city’s foremost shopping districts, packed with hotels, restaurants, food stalls and visitor favorites such as the Nanta Theater, which offers a wordless, kid-friendly musical comedy about a kitchen crew preparing a wedding feast.
A network of narrow alleys between the skyscrapers compresses people, bright lights and food aromas in a dramatic way. In the restaurants, you’ll find kim chee (salted and fermented vegetables), kochujang (spicy fermented bean paste), bulgogi (marinated beef and pork) and bibimbap (rice dishes). Out among the stalls, you’ll glimpse corn, sausage, seafood, fruit, churros, lobster, chocolate and more, sometimes in startling combinations.
The people-watching is top-notch, too. (That man in the cat costume? He’s advertising one of the two cat cafes in the neighborhood.)
Or you could just shop. Myeong-dong includes Shinsegae and Lotte, two of the country’s biggest luxury department stores.
Chow down at Gwangjang Market, then stroll along the stream. Myeong-dong and other Seoul districts have plenty of intriguing alleys. But Gwangjang is renowned for having the most food stalls, about 200, many offering mung bean pancakes, the market’s signature dish. Two people can dine on a sampler plate stacked with bean, fish and beef cakes for about $10. Take a seat, watch the world squeeze by and, if you can find a common language, shoot the breeze with your cook.
For a change of pace, take a stroll along the market-adjacent Cheonggyecheon Stream, a park (with walkways and burbling waters) that offers a measure of calm in the middle of the city, covering several miles and passing beneath about two dozen bridges.
Check out an old folk village
Glimpses of Seoul as it stood before 1953 are rare, so it’s a good idea to visit Bukchon Hanok Folk Village, a neighborhood of homes from centuries past, ingeniously restored and still occupied. Residents post signs in four languages to discourage tourists from trespassing and urge them to whisper. Which, remarkably, they do.
The main street leads to a hilltop with splendid views of the old tile roofs in the foreground, the modern skyline beyond.
Maybe rent some clothes
When you approach a palace or historic neighborhood, you can count on seeing fellow tourists in hanbok — historical costumes designed to mimic fashions of the Joseon Dynasty.
These are especially popular among selfie-snapping young women and families from Asia, but all nationalities are welcome at the hanbok shops that rent costumes by the hour or day; $15-$20 for four hours is typical.
If you (or your teenage daughter) suit up, you get free admission to the palaces.
Ascend Namsan
Namsan Seoul Tower, completed in 1969, rises 777 feet above the 800-foot-high Namsan Mountain. The result is an unbounded view of skyscrapers (nearly all built since 1969), the surrounding hills and valleys of the city, the Han River and the wealthy, modern commercial district of Gangnam (which means “south of the river” in Korean).
The Namsan Cable Car can take you to the top of Namsan Mountain for about $9 round trip. There’s plenty to see and snack on, but for the biggest views, pay $10 more for the elevator ride to the tower’s wraparound observation deck.
Trendy or touristy
Many sources warned me about the touristy and expat-centric nature of the Itaewon area, so I left it off my itinerary. Despite similar warnings, I kept on the Insa-dong area because its legions of souvenir shops are neighbored by many art galleries and the Buddhist Jogyesa Temple.
If your kitsch threshold is low, you might want to advance straight to Samcheong-dong. I landed in this trendy neighborhood because I wanted to try the widely praised barbecue at the Maple Tree House restaurant.
But as my guide circled the neighborhood in search of a parking space (a common and difficult activity in Seoul), I found myself wishing I had another hour to knock around Samcheong-dong’s dozens of shops, galleries and cafes, as many young, trendy Seoul locals were doing.
Buy seafood downstairs. Eat seafood upstairs. The Noryangjin Fisheries Wholesale Market, easily accessible by subway, is mostly within a slick building that opened in 2016.
You step inside, confront a dizzying array of sea creatures, challenge yourself to eat adventurously, then make purchases. If you like, vendors will immediately send those purchases upstairs to be cooked per your request.
It isn’t cheap, but you will remember the day. My guide and I spent about $130 browsing and consuming a massive late lunch of crab (steamed), abalone (roasted) and octopus tentacles (raw), still coiling and uncoiling though no longer attached to their original owner.
Some people claim to love them, and I felt obliged to try them. I didn’t get the appeal beyond the novelty of eating something that’s still moving. They’re very chewy and not nearly as satisfying as abalone and crab. (For the record: They’re not alive despite the twitching. The posthumous coiling has to do with how their nervous systems are wired.)
If you’re a photographer, you’ll also want to step into the old fish market building, which dates to 1971 and, during my visit, still had more than a dozen merchants. It’s a smellier, moodier, darker, more cinematic place, well-suited to a Jason Bourne chase scene.
Inspect the wall
For a good walk, start at the Seoul City Wall Museum in the Dongdaemun District. From there, follow the path along the wall, which dates to 1396.
The route will take you through blue-collar neighborhoods of old low-rise houses with increasingly grand views. You’ll eventually reach Naksan Park, at the top of Naksan mountain, where several footpaths converge and there are courts for badminton and foot volleyball.
You’ll also see the boldly colored walls of the Ihwa-dong Mural Village, which includes the Noh Bak Gallery, Lock Museum and an immaculately decorated cafe that specializes in coffee, sausages and beer.
Step into the belly of the DDP
Dongdaemun Design Plaza, a sinuous metal-and-concrete beast of a building by architect Zaha Hadid, takes up a big chunk of the low ground in the Dongdaemun District. Hadid’s blank walls were a bit much for me — Why not let artists use a few square feet of those big, empty spaces? — but it’s visually fascinating.
On one side is a design museum and on the other a collection of design-oriented shops.
Savor these public spaces, but beware the spotlight. I wanted to take in a few more architectural landmarks so I strolled past Seoul’s gleaming blue-glass City Hall (completed in 2013), which rises above the old stone Art Deco City Hall (completed in 1926 and now a library).
These two cool buildings are neighbored by a public plaza where political demonstrators often gather.
The only off-note of my stop occurred as I walked past an anti-North Korea demonstration, when one young man faced me and said, “Yankee, go home.”
I ignored him and caught a subway to the Old Seoul Station, site of another 1920s building neighbored by a modern addition. Here, too, demonstrators crowded the area — but this group was older and, as the images on their signs showed, seemingly happier with U.S. policy.
In fact, spotting a likely American at the edge of the crowd, one demonstrator rushed up to give me chocolates. Then others offered me a Korean flag pin. A calendar. An offer to buy me coffee. Two more took selfies with me, all within 15 minutes.
This was far better than being told to go home, but I nevertheless stepped away as soon as I could. Public protests are treacherous enough when you know the language. When you don’t — eating octopus is safer, even if it squirms.