Would you believe L&L Drive-In Field at Aloha Stadium?

How about Hawaiian Airlines Field?

While it never got close to that, to help underwrite the cost of installing the next carpet of artificial turf at Aloha Stadium, officials and their advertising partner looked into naming rights for the field for the upcoming football season.

Ultimately, according to stadium manager Scott Chan, "there wasn’t enough interest," and they were unable to put together a deal, but they might try again at a later date.

The cost of the turf, which is scheduled to be installed following the 2011 Pro Bowl, is projected to be about $2.5 million. Just $2 million was allotted in the last capital improvement budget.

The current turf will be starting its eighth year and has a 10-year warranty, Chan said. But Chan said he’d like to see a quicker turnaround in the future. "You want to keep the field as state-of-the-art as possible and considered the best in Hawaii."

Already there have been concerns about wear to the point that the stadium will spend between $19,000 and $25,000 to scrub and refurbish the turf for the upcoming season and "keep it at an acceptable standard," Chan said.

One drawback to selling naming rights to the field is that it was unlikely the NFL would permit the sponsor’s name to remain on the field during the Pro Bowl.

"Right now, it is a tough sell," Chan said. "Nobody was putting money into sponsorships. That’s the first place they are cutting from, as I understand."

Chan said he was not authorized to sell naming rights for the stadium but the field could be "considered part of the inventory."

Advertising panels and signs have been elsewhere in the stadium for more than a decade.