DALLAS » In a sign of the increasing importance of online video, AT&T said Wednesday it will offer Hulu’s streaming TV service to its customers.
AT&T is the country’s No. 2 wireless provider. It also sells TV, Internet and home phone service and is in the process of buying DirecTV, which would make it the country’s largest traditional TV provider.
Telecommunications and cable providers are trying to tap into high demand for streaming video. Verizon, the No. 1 wireless provider, said Tuesday it was buying AOL for $4.4 billion in part because of its video offerings.
"We know that our customers want to be able to access video on multiple devices," said Andrew Goodman, associate vice president, AT&T content acquisition, in a statement.
Starting later this year, AT&T customers can watch Hulu content through an AT&T app or website.
Hulu’s full catalog of TV and movies costs $8 a month through its own site and apps.
The companies are also working on a Hulu app for TVs.