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‘As Seen on TV’ company says settlement good for customers

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TRENTON, N.J. >> The largest marketer of “As Seen on TV” products says a settlement with New Jersey consumer affairs officials will lead to an improved shopping experience for customers.

New Jersey reached the settlement with Telebrands Inc. after saying the company used high-pressure sales tactics and made it difficult for customers to get refunds. State consumer affairs officials announced Monday the Fairfield-based company has agreed to revise its interactive voice response ordering system.

But wait, there’s more: The company has to pay the state $550,000.

Telebrands also will have to retain a consumer affairs liaison to monitor its compliance with the settlement terms. The liaison also will help resolve consumer complaints and provide quarterly reports to the state.

Investigators say they bought Insta Bulb battery-operated light bulbs as part of their probe.

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