comscore Landmark Moiliili sign has something to say again | Honolulu Star-Advertiser
Business Breaking | Top News

Landmark Moiliili sign has something to say again

  • COURTESY ZACHARY GRAVITT

    The Hawaiian Rent-All sign, blown down by strong winds in March, is back up again. Its first message is “Loading…”.

  • STAR-ADVERTISER / MARCH 14

    The Hawaiian Rent-All sign, which displays often humorous messages to passing motorists, disappeared in March, a victim not of hot air, but strong winds.

The message board above the Hawaiian Rent-All store in Moiliili is no longer at a loss for words.

The sign, a beloved landmark at the corner of McCully and South Beretania streets, has been amusing drivers and passersby for nearly 50 years.

Original owner Gordon W.S. Loui began posting humorous and topical messages on the board in 1968 as a means of free advertising.

He sold the business and retired, but the messages continued.

Strong winds in March blew the face off the message board, leaving the new owners speechless.

The sign was finally replaced last week .

Its first message is “LOADING…”

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