comscore 7-Eleven launches breakfast pizza | Honolulu Star-Advertiser
Business Breaking | Top News

7-Eleven launches breakfast pizza

  • STAR-ADVERTISER / JAN. 2015

    The 7-Eleven on Nimitz Hwy. in Kalihi, as seen in Jan. 2015. 7-Eleven is offering a breakfast pizza.

IRVING, Texas >> 7-Eleven is offering a breakfast pizza.

The convenience store chain says that it combines the convenience of eating leftover pizza for the first meal of the day with traditional breakfast foods.

The chain announced the creation Tuesday. It has a biscuit crust topped with bacon, sausage, ham, scrambled eggs, cheese and cream gravy. 7-Eleven vice president Nancy Smith bills it as “a hearty option for customers craving a warm breakfast.”

The Irving, Texas-based company says hot pizza has become one of its biggest ready-to-eat sellers, and mornings are the busiest time of day in its stores.

During test runs, 7-Eleven says the breakfast pizza became its second-most popular pizza with customers.

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  • But I invented the “pizza for breakfast” idea, have been perfecting it for years. They should have ME in this article! I should sue 7-11 for EVERYTHING they got!

  • Having just returned from Japan, where there may be more 7-Eleven’s per capita than in the US, their stores are a prime source of food. They are stocked with both hot and cold choices, many of them very good. When I visit Japan, I usually go to convenience stores (7-11, Seico Mart, Lawson, etc.) multiple times each day. I rarely go here.

    • True, Japan does have a venerable reputation for quality ekiben in the most mundane of places. It’s a cultural thing, an example of which would be the humble tradesmen who make the disposable wooden containers such meals often come in. Their attitude commonly is just because they’re meant to be discarded after use, did not mean such containers had to be carelessly put together.

    • Agree! The 7-11’s, Family Mart’s, Lawson’s, etc. have really GOOD food, probably better than most of us could make at home, and not too expensive, either. Ironically, did you know that the majority of 7-11’s in Hawaii are Japanese-owned? That’s why when you go to the drink refrigerator, you will find a lot of Japanese drinks. Too bad they don’t import the food, too!

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