comscore Grammys gain about 1M more viewers in 2017 | Honolulu Star-Advertiser

Grammys gain about 1M more viewers in 2017


    Adele accepts the award for album of the year for “25” at the 59th annual Grammy Awards on Feb. 12 in Los Angeles.

Viewership for the Grammy Awards rose in 2017, with an average of about 26 million viewers — about 1 million more than last year’s ceremony, according to Nielsen.

The Grammys, which aired Sunday on CBS, is usually the second-most-watched awards show, behind only the Academy Awards, which last year drew roughly 34 million viewers on ABC. Along with major sporting events, the Grammys are one of the most-viewed events in television.

This year’s Grammys — which featured a showdown between Adele and Beyoncé, including live performances from both — returned to Sunday night after broadcasting on a holiday Monday last year. The show also featured a new host, James Corden of CBS’s “The Late Late Show,” who had a more active role in the show than the Grammy’s former master of ceremonies, LL Cool J. The ceremony, at a little more than 3 1/2 hours, was a long one.

This is the third straight year that the Grammys ratings have held relatively steady: In 2014 it had 25.3 million viewers; last year it notched 25 million.

The numbers are a reassuring sign for TV executives who have been keeping an eye on live event ratings, which had begun to experience a sudden decline in the last two years. The NFL saw ratings declines this season, and this year’s Super Bowl had a slightly smaller viewership.

And nearly every awards show — from the Oscars to the Emmys to the American Music Awards — has seen declines after several years of growing viewership.

The Grammys surge Sunday may be a sign of a better year. The Golden Globes likewise bucked the trend last month, when it brought in 20 million viewers, an uptick of 8 percent compared with last year’s ceremony.

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