comscore Kona Brewing sued over misleading drinkers | Honolulu Star-Advertiser
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Kona Brewing sued over misleading drinkers

  • COURTESY KONA BREWING CO.

    The lawsuit says consumers purchased Kona Brewing beer because they believed it came from Hawaii. The lawsuit says Craft Brew’s advertising and labeling is deceptive.

A class-action lawsuit says Kona Brewing Co. leads customers to believe they are buying made-in-Hawaii beer.

The lawsuit filed earlier this week in California is against Craft Brew Alliance, which advertises, markets, distributes and sells the Kona brand. Craft Brew Alliance spokeswoman Jenny McLean wouldn’t comment on pending litigation. She explained that all packaged Kona Brewing beer is produced in Oregon, Washington state, New Hampshire and Tennessee. A Kona Brewing brewery on Hawaii island produces draft beer that’s sold in the company’s pubs and elsewhere in the state.

The lawsuit says consumers purchased Kona Brewing beer because they believed it came from Hawaii. The lawsuit says Craft Brew’s advertising and labeling are deceptive. According to its website, Kona Brewing ensures freshness and minimizes its carbon footprint by brewing beer close to distribution markets.


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