comscore Rihanna blasts Snapchat over ad’s domestic violence joke | Honolulu Star-Advertiser
Top News

Rihanna blasts Snapchat over ad’s domestic violence joke


    Rihanna, seen here in 2016, trashed SnapChat for an ad featured on the app that made fun of dometic violence. The company issued an apology that the singer rejected.

LOS ANGELES >> An ad on Snapchat asking users if they’d rather “Slap Rihanna” or “Punch Chris Brown” has spawned widespread outrage, including from the singer herself.

Rihanna, who Brown was convicted of assaulting when she was his girlfriend in 2009, posted a statement on her Snapchat and Instagram accounts saying the ad intentionally brings shame to domestic violence victims.

A spokesman for the visual-messaging app said in an email today the ad was “disgusting” and a “terrible mistake.” It was for a mobile video game called “Would You Rather,” which is now blocked from advertising on Snapchat.

Rihanna says in a statement that Snapchat can throw away its apology.

Snapchat said most of its advertising is bought through a self-service platform but is subject to review, and it is investigating how the ad got through.

Shares of the company fell more than 3 percent today.

Comments (4)

By participating in online discussions you acknowledge that you have agreed to the Terms of Service. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. If your comments are inappropriate, you may be banned from posting. Report comments if you believe they do not follow our guidelines.

Having trouble with comments? Learn more here.

Click here to see our full coverage of the coronavirus outbreak. Submit your coronavirus news tip.

Be the first to know
Get web push notifications from Star-Advertiser when the next breaking story happens — it's FREE! You just need a supported web browser.
Subscribe for this feature

Scroll Up