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Boomers ride with ease, thanks to electric bikes

HARTFORD COURANT / TNS
                                Rachel Wolf of Bloomfield Bicycle & Repair Shop said that during the pandemic their stock of electric bikes was so low that for the first time in the 15 years the store has been selling e-bikes, they ran out.

HARTFORD COURANT / TNS

Rachel Wolf of Bloomfield Bicycle & Repair Shop said that during the pandemic their stock of electric bikes was so low that for the first time in the 15 years the store has been selling e-bikes, they ran out.

HARTFORD, Conn. >> Baby boomers who came of age with color TV, microcomputers and space exploration are driving the popularity of the latest innovation: electric bicycles that graying bikers can propel without much exertion.

Sales of traditional bicycles soared during the pandemic to fight stay-at-home boredom, but those are now slowing. Electric bicycles, however, are enormously popular, providing a source of power other than human effort to move along trails and off-road.

“We’ve never seen anything as crazy as we’ve seen with electric bikes,” said Mike Wolf, owner of Bloomfield Bicycle & Repair Shop. “Electric bikes have absolutely taken over the market for the older generation.”

He has 100 to 130 e-bikes on display and sold five in just one day. Most customers are in their 50s and older, and he said he recently sold two to a couple who are both 82.

Electric bicycles don’t have to be entirely effortless.

“People think if you have an electric bicycle, you don’t have exercise,” Wolf said. “If you do it right, you pedal.”

Steve Long, a Tampa, Fla., resident, is having replacement surgery on both knees and relies on his electric bicycle to get around.

“I could ride the bike all day,” said Long, 66. “The weight is off the knees. It gets you out and gets you active.”

Matt Majeski of Vista, Calif., who suffers from inflammation that hampers mobility, said an e-bike critic “mumbled that it was kind of cheating.”

“It’s kind of narrow-­minded of them,” he said. “They don’t know me.”

“I do want to pedal as much as I can,” Majeski said. “If any part of my body gives out, I can just use the throttle on it.”

Sales of electric bicycles have grown much faster than those for conventional bikes but are a small percentage of the market, said Dirk Sorenson, a market research analyst at The NPD Group, in December. Sales of electric bikes were $741 million, with growth of 47% in the 12 months ending in October, compared with the same period in 2020.

Revenue for the U.S cycling market in the same period grew just 3% compared with the previous year, to more than $8.4 billion, according to NPD Retail Tracking data.

The single-digit growth follows a 45% increase between the 12 months ending October 2020 versus 2019 that reflected strong consumer demand during the pandemic for outdoor activities, Sorenson said.

Now that “some of these needs are diminished,” cycling sales could decline, he said. But growth due to strong sales of electric bicycles “should come as little surprise as these bicycles address the needs of an aging U.S. population, provide easy access to a family-­friendly outdoor activity and address some of the need for commuting in denser population centers,” he said.

Drawn to a growing industry, European car manufacturers BMW and Porsche are in the e-bike market. Porsche in July bought a manufacturer of light and compact drive systems for e-bikes.

Bob Kiernan, owner of Manchester Cycle Shop, said e-bikes sell for $1,500 to $10,000. A battery that can be recharged overnight has a 50-mile range. Still, bicyclists can pedal “and get some exercise,” he said.

“As we sell more, our customers become our best salespeople,” Kiernan said.

Electric bicycles reach younger riders in addition to baby boomers. Mark Reynolds, 43, said his $4,000 e-bike, which he bought online from a firm in Saskatchewan, gets him around “pretty hilly” Stafford Springs. He said he rides at 15 to 20 mph on flat land.

It gives him an opportunity to ride with his 8-year-old daughter. “I had a hard time keeping up with her,” he said.

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