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City gives NFL one-time exception to serve alcohol at Waikiki beach event

Gordon Y.K. Pang
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STAR-ADVERISER / APRIL 2014

The NFL was granted a one-time exception to serve alcohol at a private event at Queen’s Beach in Waikiki.

Honolulu Parks Director Michele Nekota is allowing a one-time exception for the National Football League to serve alcohol at a private, cordoned-off section of Queen’s Beach as part of the league’s Pro Bowl Beach event Friday and Saturday.

Nekota said in a release today, however, that she is rejecting a proposed rule change, sought by beach event organizers including the NFL, that would allow up to four private events to be granted licenses to serve alcohol annually at the Waikiki beach and possibly elsewhere.

Strongly opposed to the proposal were groups and individuals troubled by the idea of alcohol being served in a private, sectioned-off portion of public beach in seeming conflict with a decades-old ordinance barring any alcoholic consumption at city parks and beaches.

“DPR considered and found valid comments on both sides,” Nekota said. “After reviewing all the testimony, DPR has decided not to go forward with the rules as drafted at this time.”

However, Nekota noted that city laws allow for exceptions, like the one requested by the NFL, to be granted. “The department has granted this exception request as long as the NFL receives the proper permit from the Liquor Commission and abides by the rules and conditions of that permit,” she said.

It wasn’t clear from Nekota’s release if a liquor license or permit had been issued as of noon today. Liquor Commission Administrator Franklin Don Pacarro could not immediately be reached for comment.

A partner of the NFL told reporters earlier this month that access to the section serving alcohol would be limited to Pro Bowl sponsors.

The NFL, through the nonprofit Hawaii Beach Volleyball Association, submitted a request for a one-event liquor license for the two days at Queen’s Beach more than a week ago, Pacarro told the Honolulu Star-Advertiser last week. But he said he would not be able to consider such a request until the Parks Department cleared the way for alcohol to be served.

Pacarro said because a nonprofit made the request, approval could be made administratively instead of needing the OK of the commission, which meets every Thursday.

An NFL spokesman earlier told the Star-Advertiser that the league was putting on the larger public beach event at Queen’s Beach, estimated to draw 10,000 people daily, regardless of whether it received approval for the private alcohol-serving portion. The NFL has put out a brochure describing details of the event, which will run from 10 a.m. to 10 p.m. Thursday and Friday.

54 responses to “City gives NFL one-time exception to serve alcohol at Waikiki beach event”

  1. spongemanofkewalo says:

    The NFL and Alcohol(Bud/Miller/Hards)walk hand in hand, It would be interesting to see a report of the total number of arrest (DIP DUI or Alcohol related) at games and after games as people drive/walk/stumble there way home or where evers My point is the harm that is done to them selves and others they come in contact with. The few games I have attended were full of drunken stupidity, Yes they say to drink in moderation but come on man, then the game ends and they set them loose on the public

  2. Lana888 says:

    Now all the NFL has to do is pay off the Liquor Commission members.

  3. btaim says:

    Some people cannot fathom enjoying a great time unless alcohol is involved.

  4. mikethenovice says:

    Temporary rail tax. One time alcohol exception? New Hawaii where we are doing thongs on a very short term duration.

  5. den says:

    alright, who paid of who…

  6. ramsey says:

    Big surprise. Did anyone think the City would not allow this? Wave the dollars in front of elected officials and their appointees and they will do anything.

  7. mikethenovice says:

    Quick! Everybody wash their cars so that it will rain. LOL

  8. headcheese says:

    camel’s nose in the tent

  9. Sandys says:

    Three good comments. There’s way to much drinking at UH events while at a lot of larger colleges there is no drinking at the games.

  10. Leewardboy says:

    Should not be allowed.

    Bad precedent.

  11. PMINZ says:

    FIRE Everyone on the Council that Voted For this!

  12. Waipahunokaoi says:

    Wrong, wrong, wrong on so many levels. Any bets on who got the free tickets (and perks) to the game?

  13. ezridah says:

    are they going to be liable for any DUI deaths ? if I get pulled over by HPD and say I just came from the waikiki venue and you cant touch me..that’s going to fly ?

  14. mcc says:

    Welcome to Hawaii where money talks. PRP buys elections, rich can drink on the beach but poo residents cannot.

  15. fairgame947 says:

    C&C has established a precedent even though they say it’s a one time thing. Very dangerous precedent. Of course, all those city officials invited to the event.

  16. Hank13 says:

    The Mayor is ultimately responsible. He knows he’s only a one term mayor so allowing the commission to grant the permit won’t affect his no next term. Really bad decision!

  17. raiderDogs says:

    Caldwell found out the NFL needed a new monkey for the halftime show and now he has the inns.

  18. butinski says:

    Bad bad decision. Shows that the city and DPR will prostitute themselves for a few bucks. NFL today, who do we court next? Do anything to keep the Pro Bowl here? Nekota should be fired.

  19. manoafolk says:

    What an insult to the good folk that use this section of public beach everyday. Money buys access, huh? The beach is for sale, right? And to top if off, DPR isn’t even charging what the market would bear. That makes locals twice screwed over…

  20. FARKWARD says:

    “THE PERMIT” Should require the Sponsors to employ THE HPD “SWAT-TEAM” to control the masses.
    Moreover, HPD should position Patrol Vehicles on every street accessing and exiting the areas–Kalakaua Avenue, Monsarat, Ala Wai, Kuhio Avenue–and be prepared to pullover every driver that is suspiciously driving under-the-influence of Alcohol, and bring out all the Breathalyzers too.
    If HPD is doing their jobs, then their should be a lot of tickets written and the jails full(great revenue for the City/County and Bail Bondsmen too..). Finally, “NFL SPONSORS” of this “BINGE-EVENT” should be held responsible and liable under the “Dram Act Laws”, in the event of any accidents or injuries–all included…
    I’m certain you will see “MADD” there in FULL-FORCE…

  21. mikethenovice says:

    Fifty off duty cops should do the trick.

  22. jasurace says:

    Already unhappy they can section off the beach like this in the first place. That is the exact place I go all the time.

  23. EOD9 says:

    So the NFL gamed the rules by using a non-profit to file for the permit on their behalf instead of doing it themselves? Nothing is free, how much did the NFL “donate” to the Hawaii Beach Volleyball Association? Next thing you’re going to tell us is anyone caught DUI after attending this event will get a pass as well? I suggest the rest of the folks that want to drink alcohol on the beach submit a waiver to the permitting office and see if they even give you the time of day let alone look at your application.

  24. mikethenovice says:

    We can count on the homeless waiting for the empty HI5 beer bottles, unless it is in a keg.

  25. JamieGo says:

    Just use red cups like everyone else…..LMFAO

  26. HAWAII_BOY_008 says:

    How much kala NFL paying for this special exemption? Is Mayor and his buddies getting any “gifts” for this favor? Hope Mayor is honorable and reports gifts, even if manini, like autographed footballs and jerseys…Da Mayor buggah stay too scared of the BIG NFL bully…… nothing change with this Mayor..just kokua da big boys and they stay friends with him….no mo spine…so sad….

  27. ghstar says:

    Sellout to and suck up for the rich NFL owners. Let them rent hotel space along the beach if they want to booze it up with a nice view. Caldwell sucks

  28. digger2 says:

    What a surprize. Wed NFL threatens to move the PRO BOWL to Australia. Thursday they get their permit. Locals go to jail for beer on the beach. Miss the good old days.

  29. papio5 says:

    “One-time exception” is euphemism for the next permit seeker better come with a big roll of money. In other words “come big or stay home”.

  30. Ronin006 says:

    Booze? What a surprise. I thought the NFL was into drugs.

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