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Hyundai drops sponsorship of Maui golf tourney

Ferd Lewis
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ASSOCIATED PRESS

Brendan Steele, left, rode a cart down the 18th fairway during the pro-am event of the Hyundai Tournament of Champions PGA Tour golf tournament in Kapalua in Jan. 2012.

Hyundai Motor of America is dropping its sponsorship of the Tournament of Champions on Maui to sponsor another PGA Tour event in Los Angeles, the company said today.

It will take over the former Northern Trust Open event at the Riviera Country Club in 2017 after sponsoring the TofC on at Kapalua for six years.

“We have loved our six years there and I think the tournament is in a really good position right now and we think they will continue to have success moving forward,” Hyundai spokesman Jim Trainor told the Star-Advertiser.

Hyundai is headquartered in Fountain Valley, Calif.

“Considering that Hyundai Motor America is headquartered and heavily invested in the greater Los Angeles area, this is a perfect fit for Hyundai’s long-term vision and goals as a tournament sponsor,” PGA Tour Commissioner Tim Finchem said in a release.

“The PGA TOUR’s Los Angeles tournament is the signature golf event in the country’s second-biggest market, is broadcast nationally on CBS and is located in the backyard of Hyundai’s headquarters in Orange County,” said Dave Zuchowski, president and CEO, Hyundai Motor America in a statement. “During the past six years, we’ve continued to expand our relationship with the game of golf and there is no better tournament for us to be associated with. We can’t wait to showcase Hyundai vehicles to the millions of Los Angeles golf fans and those watching on TV and, most importantly, continuing the event’s long history of charitable activities.”

Zuchowski added, “It’s worth adding that Hyundai had a tremendous six years as title sponsor of the Hyundai Tournament of Champions and helped elevate the stature of the tournament, while making a significant impact on numerous local organizations in Hawaii.”

4 responses to “Hyundai drops sponsorship of Maui golf tourney”

  1. cojef says:

    Venue change for marketing purposes rather than sponsoring/supporting sport activities in Hawaii? Business precedent of course, money, money talks.

  2. butinski says:

    What’s next? I envision the Sony Open losing sponsorship. Not enough paying customers any more.

  3. 808comp says:

    Not enough spectators. Pretty soon no more pro golf here including the LPGA. Bottom line is money and Hawaii dosen’t have enough die hard fans to support these kind of events. Just like UH football
    Die hard fans goes to watch win or loose but here in Hawaii if you loose you no more support.Besides there’s so much other things to do.Life goes on.

  4. oxtail01 says:

    Golf is a game that loses players and general interest every year. Only the old f..ts like me keep it going and even at that the number of rounds we play and money we spend decreases every year.

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