comscore General Mills bringing back old Trix with artificial colors, flavors | Honolulu Star-Advertiser
Features

General Mills bringing back old Trix with artificial colors, flavors

  • COURTESY GENERAL MILLS

NEW YORK >> Trix is back to its old tricks: The colorful cereal will once again be made with artificial dyes and flavors, nearly two years after they were banished from the cereal.

Food maker General Mills said today that Classic Trix will return to supermarket shelves in October. But it will also continue to sell the version without artificial colors and flavors.

“We heard from many Trix fans that they missed the bright vibrant colors and the nostalgic taste of the classic Trix cereal,” said spokesman Mike Siemienas, explaining the change, which was first reported by The Wall Street Journal.

In 2016, General Mills switched to using natural sources in Trix for color, such as turmeric, strawberries and radishes. Its hope was that the change would appeal to parents who are increasingly concerned about what ingredients are in their food. But the cereal lost its famous neon colors, and the blue and green pieces had to go because the company couldn’t find natural replacements.

General Mills Inc. said it is also working on bringing back another fan favorite: Trix made in shapes of fruits, which it stopped selling a decade ago to return to round pieces.

The Minneapolis-based company said about 90 percent of its cereals, including Cheerios, Cocoa Puffs and Golden Grahams, are still made with no artificial flavors or colors.

Click here to see our full coverage of the coronavirus outbreak. Submit your coronavirus news tip.

Be the first to know
Get web push notifications from Star-Advertiser when the next breaking story happens — it's FREE! You just need a supported web browser.
Subscribe for this feature
Comments (0)

By participating in online discussions you acknowledge that you have agreed to the Terms of Service. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. If your comments are inappropriate, you may be banned from posting. Report comments if you believe they do not follow our guidelines.

Having trouble with comments? Learn more here.

Scroll Up