DETROIT >> Toyota, Honda, Ford, General Motors, Nissan and Volkswagen all posted strong monthly U.S. sales numbers, confirming expectations that a boost in sales from hurricane-ravaged Texas would push the industry to a September rebound.
GM reported today that sales rose 11.9 percent, while Ford sales rose 8.7 percent. Toyota posted a 14.9 percent increase, while Nissan sales were up 9.5 percent and Honda sales rose 6.8 percent. Volkswagen said its sales rose 33.2 percent over numbers that were depressed a year ago by its diesel emissions cheating scandal.
Of major automakers reporting so far today, only Fiat Chrysler and Hyundai reported sales declines. Fiat Chrysler sales fell 10 percent and Hyundai’s sales fell 14.4 percent. Both blamed reductions in sales to big fleet buyers such as rental car companies.
While industry analysts had predicted a decent month due to Labor Day weekend deals and a boost from owners replacing hurricane-damaged vehicles, the strong increases are likely to surpass their forecasts when all the numbers are totaled later Tuesday. For instance, the auto website Edmunds.com expected overall sales to rise 0.4 percent from a year ago.
Overall industry sales fell 2.7 percent through the first eight months of the year and were off 1.9 percent in August as Hurricane Harvey battered Texas. Then in September, Irma hit Florida, where many dealerships were forced to close for a week or longer due to lack of electric power.
Ford gained 5,000 to 6,000 sales from replacement of flooded cars in the Houston area, where it offered employee pricing. But it lost about 1,000 in Florida due to closed dealerships, Vice President of Sales and Marketing Mark LaNeve said on a conference call. He expects industry sales to get a boost through the rest of the year from cars being replaced due to hurricane damage.
Christopher Hopson, manager of light vehicle forecasting for IHS Markit, said September had a perfect mix of hurricane replacement demand, high incentives, rising fleet sales and strong sales of outgoing 2017 models. “While this strong level of demand isn’t expected to be sustained throughout the fourth quarter, these short-term supports are not likely to drop off in a meaningful way, setting the stage of for strong Q4 results,” Hopson said in a statement.
Strong pickup truck and SUV sales once again propelled the September increase.
Ford’s F-Series pickup sales rose 21 percent from a year ago, while SUV sales were up 8.8 percent. Inventory levels dropped to a 72-day supply, and LaNeve said Ford may even increase production to raise that a little. Automakers have been trimming production, especially of cars, for much of the year.
Even car sales, which have been battered during the past few years as buyers switched to SUVs and trucks, showed a bit of life. For instance, Toyota’s midsize Camry, once the top-selling car in the U.S., posted a 13 percent sales gain as all-new 2018 models reached showrooms. Honda’s Accord, once the No. 2-selling car, posted a 9.5 percent increase.
Still, Edmunds predicted that midsize cars would drop to the fifth-largest segment so far this year with just 10.7 percent of the market, the lowest share recorded since Edmunds began tracking numbers in 1991. Midsize cars were the top-selling segment in the U.S. just three years ago, but have been passed by compact SUVs, large trucks, midsize SUVs and even compact cars, Edmunds said.
The positive sales results, though, drove auto shares up, pushing the Standard & Poor’s consumer sector higher. Shares of all automakers rose in trading today.