Hilton unfazed by mergers, concentrates on own brands
NEW YORK >> Hilton Worldwide CEO Chris Nassetta is confident that his hotel company doesn’t need to merge or acquire another chain to compete.
“I don’t see any of those (deals) on the horizon,” he said.
The McLean, Va., company signed contracts last year for more than 100,000 new rooms around the world. Its brands make up nearly 20 percent of all hotel rooms under construction globally. The company just expanded its footprint to 100 countries and territories with the opening of a hotel in Chad.
But its title as the world’s largest hotelier — with nearly 750,000 rooms — is about be taken away. The pending merger of Marriott International and Starwood Hotels & Resorts will create a behemoth with 1.1 million hotel rooms.
Nassetta said that doesn’t bother him and that Hilton didn’t even enter the review and bidding process for Starwood.
“We believe we have all the scale we need to be successful,” he said in an interview ahead of a large industry conference, next week’s Americas Lodging and Investment Summit. “We’re very focused on growth, but we’re very focused on organic growth.”
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Nassetta said it is much more preferable to build out the company’s own brands rather than buying a competitor and “inheriting a bunch of problems.”
Hilton has 12 brands including Hampton Inn, Embassy Suites and Waldorf Astoria. The company is expected to launch one more brand before the end of March.
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Focus on good customer service. Everything else will take care of itself.