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UFC, partners reluctant to speak on Dana White slap of wife

ASSOCIATED PRESS
                                UFC President Dana White is seen during the ceremonial weigh-in for the UFC on ABC 3 mixed martial arts event, July 15, in Elmont, NY. Three days after TMZ published a video of Dana White, the president of the Ultimate Fighting Championship, slapping his wife at a nightclub, neither the UFC nor its most important partners is signaling that any meaningful consequences are coming for White.
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ASSOCIATED PRESS

UFC President Dana White is seen during the ceremonial weigh-in for the UFC on ABC 3 mixed martial arts event, July 15, in Elmont, NY. Three days after TMZ published a video of Dana White, the president of the Ultimate Fighting Championship, slapping his wife at a nightclub, neither the UFC nor its most important partners is signaling that any meaningful consequences are coming for White.

Three days after TMZ published a video of Dana White, the president of the Ultimate Fighting Championship, slapping his wife at a nightclub, neither the UFC nor its most important partners is signaling that any meaningful consequences are coming for White.

Not even TBS, which is set to debut an inauspiciously timed “competitive openhanded striking” show that White created called “Power Slap: Road to the Title,” later this month. TBS, which is owned by Warner Bros. Discovery, is pushing back the show’s release by a week, the most any White or UFC partner is reacting to White hitting his wife.

The UFC and its parent company, Endeavor, have remained silent and declined to comment to The New York Times on Thursday. In a statement, a spokesperson for ESPN, the UFC’s main broadcaster, said, “We have been covering the story on our platforms since it broke and will continue to do so.”

On Monday, TMZ published video of an altercation between White and his wife, Anne, that it said was filmed Jan. 1, shortly after midnight. In the video, the Whites can be seen arguing with each other above a dance floor in Cabo San Lucas, Mexico, as loud music blares. Dana pushes Anne’s hand, and she slaps him in the face. Dana retaliates by slapping Anne twice, and the two grapple with each other for a few seconds.

Dana White declined to comment through the UFC, and Anne White was unable to be reached for comment. Dana White told TMZ that he and his wife, whom he has been married to for more than 25 years, had been drinking heavily, although he added: “You’ve heard me say for years, ‘There’s never ever an excuse for a guy to put his hands on a woman,’ and now here I am on TMZ talking about it.”

Anne White said in a statement to TMZ that “nothing like this has ever happened before” and that she and White apologized to each other.

The UFC has never fully articulated a policy on domestic violence, and over the years has handled such situations unevenly. “There’s one thing that you never bounce back from and that’s putting your hands on a woman,” White said in 2014, in response to the publication of the video of former NFL running back Ray Rice punching his then-fiancee. “Been that way in the UFC since we started here. You don’t bounce back from putting your hands on a woman.”

The UFC has terminated the contracts of some fighters, like Luis Peña, who have been arrested and charged with hitting their partners. But it also for years promoted Greg Hardy, a former NFL player who was found guilty of domestic assault before he appealed and the charges were dropped.

Besides the comments to TMZ, the usually outspoken White has remained silent, as have many of the people and organizations he makes money for. The UFC declined to comment on the incident or on whether White would face any discipline. Endeavor, the sports and entertainment conglomerate that is the UFC’s parent company, did the same.

ESPN, which pays the UFC hundreds of millions of dollars annually to show its fights and is its most important corporate partner, provided a statement but did not say anything more about White.

“Endeavor, the parent company, no comment. ESPN, the broadcast partner, no comment. UFC, no comment,” Dan Le Batard, a former longtime ESPN host, said on his podcast Wednesday. He added: “Like, no you’re not going to get change that way. You’re going to be OK with a video of a very powerful man slapping his wife a couple of times, if it is no comment, no comment, no comment from the powerful people in charge of policing this stuff.”

Shares of Endeavor, a publicly traded company, fell Tuesday after the video was released, but they were up Wednesday and Thursday. According to the company’s financial filings, “owned sports properties,” which is largely made up of the UFC, accounted for one-third of Endeavor’s revenue in the third quarter of 2022.

The relationship between ESPN and the UFC is unique. In 2018, ESPN agreed to pay the UFC $1.5 billion over five years to show 30 events annually. A year later, ESPN and the UFC reached an agreement for ESPN’s streaming service to exclusively distribute the UFC’s pay-per-view fights. The value of the deal was not disclosed.

That makes ESPN the biggest single source of revenue for the UFC, but crucially, unlike in most of its other agreements with sports leagues, ESPN does not control the content on UFC broadcasts. The UFC produces its own events, hiring its own camera people, producers and commentators, and ESPN distributes the feed. ESPN has used that more distant relationship to sidestep a number of UFC controversies, including this one, telling some reporters that it only distributes the UFC.

But that also means ESPN, which prides itself on its large newsroom of independent journalists, won’t control what its viewers hear and see about White during the next UFC broadcast, on Jan. 14. Instead those viewers will hear and see what the UFC decides to broadcast.

In the days since the video was released, ESPN showed it on “SportsCenter” and dutifully covered it online and on the radio, but has also come under heavy criticism for its coverage.

Stephen A. Smith, ESPN’s biggest star, addressed the slap Wednesday morning on the broadcaster’s biggest debate show, “First Take.” He said there were never any circumstances under which a man should put his hands on a woman — but then Smith seemingly began doing damage control for White.

“Dana White is not just somebody I know in sports, he’s a friend,” Smith said. “I love him. He knows how wrong he was to do this and he knows we’re on-air. He knew ahead of time because I reached out to him to let him know I would be talking about this, this morning. He knows he crossed a line that he has never crossed before.”

Smith, who is represented by WME, which like the UFC is owned by Endeavor, did not respond to requests to comment made through ESPN and Endeavor.

“We’ve been told to not write anything incendiary on social media about the Dana White situation,” Jeff Wagenheim, who covers combat sports for ESPN, said on Twitter, adding about Smith: “Some of us at ESPN do not have as soft a take as this on domestic violence.”

Wagenheim later clarified that he did not receive any edict not to speak about White, but that “with a business partner things are sensitive.”

While ESPN and Endeavor have usually taken a hands-off approach to the UFC’s many controversies — such as the extremely close relationship many UFC fighters have with Ramzan Kadyrov, a brutal strongman who is allied with Russian President Vladimir Putin — they have not always done so.

In April 2020, when White tried to host UFC events on Native American tribal land as a way to evade pandemic-related restrictions against large gatherings, his plan was widely panned. Those events were canceled when California state officials expressed concerns about the plans to Disney, which controls ESPN, the Times has previously reported.

“We got a call from the highest level you can go at Disney, and the highest level at ESPN,” White said at the time.

It is unclear what calls ESPN executives have made, if any, to White this time.

This article originally appeared in The New York Times.

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